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I’m an avid reader, writer and traveller. Fuelled by a healthy combination of tea and pizza, my love of science fiction led me from Canada to lands far away and futuristic— first, South Korea and then Singapore.

My 10 years of work experience have taken me from the cosy world of education to the fast-paced one of advertising. I’ve worked across editorial, B2C and B2B branded content, including planning monthly content calendars and developing regional and local digital campaigns.

My portfolio features work across a range of industries including Consumer Electronics, Ecommerce, FMCG, Hospitality, Food & Beverage, Healthcare and more. Some of the clients I’ve worked with are Samsung, PayPal, Abbott, Guinness, Starbucks, Sustenir, Singapore Stock Exchange, Regent, Nespresso, Little Caesars Pizza, Philips, Meat and Livestock Australia, Fitbit, Holiday Inn and Shopify.

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