Starbucks reached out to us to create a social media toolkit celebrating the 25th anniversary of the Frappuccino. Armed with the memories of ordering these drinks as our first “adult” coffees, we created a fun birthday campaign that has been running across APAC for all of 2020.
As part of the birthday celebrations, Starbucks launched the APAC-exclusive Fantasy Tail Frappuccino which we brought to life through its own campaign which included naming the drink. Dive into the adventure here.
Prianka Ghosh 